BUT ALSO OUR PASSION
Below are a couple of examples of work that we have completed. Our experience allows us to execute on a variety of offerings and find new and creative ways to meet our clients objectives.
Temporary rebrand of a stadium
Qualcomm was looking to leverage their naming rights investment in the stadium. We utilized a temporary rebranding of Qualcomm Stadium to generate awareness for their Snapdragon processor that had just been released. Within a 10 day period we captured 3 nationally televised sporting events including an NFL Sunday Night game and both the Holiday and Poinsettia bowl games. As a result of the promotion, Snapdragon was the second most search word on google during the NFL broadcast and received millions of dollars in brand exposure.
CITY FOOTBALL GROUP
Building a smarter intelligence platform
When one of the largest football clubs in the world is looking for a full service solution to drive their business intelligence division you want to make sure you are delivering a scalable platform that can address all their needs. After an initial audit, we reviewed and interviewed companies that could provide services ranging from data gathering to asset evaluation. We helped negotiate and implement the final agreement that is in-place today. The data has been instrumental in helping the sales team close more deals and the partnership marketing team provide tangible results.
PROFESSIONAL BULL RIDERS
Aligning the right brand with the right property
Working with a sports property that prides itself on being the "Toughest Sport on Dirt" we knew that there would be some categories that would be natural fit with its fanbase. By informing Stanley Black & Decker of the sport, its passionate fans and activation opportunities, we were able to negotiate on behalf of the PBR a multi-year global sponsorship agreement that included tv visible signage, event naming rights, marks, hospitality and digital integration. The partnership has been so successful that Stanley has expanded the platform to include a number of rider sponsorships and has renewed the agreement multiple times.
SAN DIEGO CREW CLASSIC
Growing revenues for a local treasure
The San Diego Crew Classic was formed in 1973 to bring the nation’s top collegiate crews to Mission Bay in the spring for the kickoff to the rowing season. After an extensive review of all of the events' sources of revenue, we went to work developing an implementing a plan to significantly improve each of those revenue streams. Over the course of a three year period, the event saw double digit percentage increases in attendance, ticket revenue, merchandise revenue, food & beverage, beer garden and sponsorship revenue.